In 2008 young Italian designer Massimo Giorgetti launched MSGM. His innovative creations are often influenced by classic fashion staples and pay tribute to historical design. He blends traditional references with an independent, free and modern spirit. Applauded at Who is On Next? Fashion contest in 2010, this season he proposes mini dresses, florals and color-block garments with a romantic, super-chic yet revolutionary twist.